Hi Subscriber; 

This month I have 2 articles for you.  One is about the importance of understanding the real seasons clients sell homes, and the other is about Internet Marketing!  So, without further ado.

Article #1:  The Real Reason Why People Sell Homes?  By Lanard Perry

Do you know what truly motivates someone to sell a home? 

People sell homes for a variety of reasons, but as a Realtor to truly connect with your prospects it's best to show them how much you understand their specific reasons for selling. You must fully understand the hidden motivations of your prospects; otherwise all your efforts will be done in vane.

Remember, homeowners list with Realtors that they know, like and trust. So the more you can relate to their situation the better off you will be. People selling homes have various and diverse needs which need to be understood to provide the best services.  Unfortunately, many Realtors fail to explore the emotional concerns that their prospects might be facing.

Of course, most Realtors will know at a surface level that people are selling homes because they are retiring, or because they want to relocate closer to their grandchildren, or because they are expecting their 3rd baby -- but knowing this basic knowledge isn't really enough. You have to look beneath the surface and show your prospects that you fully relate to their situation! 

Click here to read the rest of the article!

Article #2: Web Design For Real Estate.  By Lanard Perry

There are many useful tips about web design for real estate. Perhaps tips for success are better spelled out by listing the major "don'ts'".

Many Realtors make their first mistakes at the very start of a real estate web design project by hiring designers instead of marketing people. The problem with designers is that most of them work with large monitor screens, which means they have absolutely no problem viewing a 1,028 pixel wide home page in millions of colors. 

For the record, the zillions of people on the Internet are using screens that can barely hold an image measuring 640 pixels across, and most of them can read only 256 colors. So forget the wide-screen thing. Limit your designer to a working space of no more than 600 pixels across. It'll save your viewers tons of scrolling, clicking and screen refreshing time.

Oh, and about those few cute HTML tricks it took forever to learn, including the little style tags that make your copy blink. Look up "annoying" in the dictionary and you're likely to find it there. Contrary to popular notions that blinking copy attracts viewer attention, the truth is it actually distracts viewers from the real purpose of the website page. 

Click here to read the rest of the article!

Additional Resources

Prospect Generator.  Find out why prospects choose to do business with you, then do more of it!

50 Web Site Design Articles.  It's an understatement to call these articles, because it's more like a web site development book.  It'll inform you about the basics of what you need to know to have a traffic generating web site.  Even the pros don't always get the traffic building part right.  Now you can find out why and fix the problem.

Need Content For An Existing or Soon To Be Built Web Site?  Then consider these prewritten articles/letters that can save you lots of time and frustration. Top quality, high  value. 

Next Up!  2 Newsletters next month!?!?!?

Call me any time about any thing! 

Sincerely,
Lanard 

Lanard Perry, 352-283-9316 cell
Farming Expired Listings
Real Estate Marketing Talk

P.S.  Oh yeah, I almost forgot.  Please sign up for my real estate blog for daily real estate news and information to help increase your bottom line.