Hi Subscriber; 

I started to send you a Happy 4th of July email message, but got distracted and didn't do it.  Still, I thought about you and hope you enjoyed the day!

There are two things I 'd like to mention before sharing the featured article about "Real Estate Introduction Letters:"

1. The Bonus 50 Real Estate Marketing Letters  that presently come with the Farming Expired Listings System will be discontinued effective July 14, 2006.  So, if you've been thinking about purchasing the system and want this particular bonus you have one week to get it!  
   
   Attached are 10 sample letters from the Bonus 50  to use however you like!
   
   
2. If you've ever entertained the idea of buying and selling real estate for personal profit and gain you need to sign up for my No Cost, No Obligation Ecourse on Finding and Assigning Real Estate that I offer to mailing list subscribers.  It's a pretty powerful 11 part Ecourse delivered in 11 days; one lesson a day!  You can click here to sign up for it!
   

Featured Article: Real Estate Agent Introduction Letters
By Lanard Perry

Looking for a good Real Estate Agent Introduction Letter?  If Google listings are an indicator  lots of other agents are, too!  Still, Real Estate Agent Introduction Letters are abundant, easily found on the Internet and relatively inexpensive. 

That's the good news!  But now for the bad!  The same real estate marketing letters that you find on the Internet are also the exact same ones other agents are finding. 

So, what can you do to make them uniquely yours? 

One way is to buy prewritten letters and marketing reports, then add headings and signature lines to make them shout of you! 

Look at this one as an example.  I spent approximately 10 minutes individualizing it.  Nobody knows that it began as a form letter.  Plus, nobody who bought the same letters I did will end up with a finished product exactly like mine.    

This process can clearly set you apart from your competitors! 

What's the value of unique, non-duplicated letters that start out as mass produced ones?  Priceless! 

Why Use Prewritten Letters
Prewritten letters and real estate marketing reports are ideal for accelerating your marketing activities.  I'd rather take one hour and reformat a prewritten letter and mail it to hundreds of prospects verses 2 hours pounding out an original letter only to mail it to a few prospects. 

Prewritten letters can be used for email messages, email attachments, and snail mail letters.  They're easily adaptable to a multitude of uses, and can quickly be off your desk and in the outgoing mail. 

Most agents are pressed for time, speed and efficiency and prewritten letters addresses all those needs. 

Time and Speed -- in 10 minutes you can adapt a prewritten letter to a one specific to you.  And in another 15 -- 20 minutes you can mass produce it tens to hundreds of times to promote you and your real estate services.  Just think of all the leads and prospects you can generate with one little letter that you were able to dash out in a matter of minutes! 

Efficiency -- since you can write and mail so many letters in a matter of minutes it leaves you more time for other, and perhaps, more important tasks. Perhaps you'll make more phone calls with the time you save, or preview the new listings that just came on the market in your farm area.  Whatever you do is a direct reflection of having used prewritten letters. 

Although one Real Estate Agent Introduction Letter may start out like thousands of others, you should take a few minutes to personalize yours so that folk receiving them will have at least one that is refreshingly different...yours!

The end!

Be sure to visit and book mark my real estate marketing blog!  I post marketing strategies as well as point readers to tips, tools and resources that I discover while exploring the Internet. 

Freebies!

Marketing Book - best marketing book I ever read. Although it's not specifically about real estate, you'll learn more about Sales and Marketing, building an effective web site and the value of preselling than you will from any other resource!  And it's my gift to you for being a valued mailing list subscriber. Warning! It's 200 plus pages of information that make you go..."ohhhh, now I get it!" 

Find And Assign - here's an 11 lesson listing on how to make money buying and selling real estate for personal profit and gain, while lsiting and selling problems like other real estate agents.