Attract Clients Now

"Attract Clients Now" the Online Newsletter from Valiss,
Helping You Attract More Clients With Less Effort

In this week's issue ??“ Google AdWords Explained

Last weekend I attended The Internet Marketing Main Event in Phoenix . The event was 3 days of non-stop Internet Marketing heavyweights sharing their personal secrets to their success. Needless to say my head is still spinning with ideas and excitement. I invite you to check out www.theinternetmarketingmainevent.com to see who was there and what's possible in the world of internet marketing. I'm definitely going back next year and I'll be the first to let you know when and where's it's going to be.

I'm adding a new section to the newsletter, Marketing Tool of the Week. I'll be sharing a review of an automated marketing tool with you each week. If you have a favorite marketing tool, please send me your review and I'll feature you in a future newsletter.

Don't forget to donate to the Red Cross. As I write this newsletter, Hurricane Ruth is crossing the Florida Keys and heading towards the Gulf Coast . The Red Cross still needs money and volunteers to help the unfortunate people that have lost everything.

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Hot Links

The American Red Cross
www.redcross.org

Read This Week's Newsletter from our website
www.valiss.com/newsletters

Marketing Tool Of The Week

Wordtracker ??“ www.wordtracker.com

WordTracker is an online keyword generator that compares your keyword queries to a database of over 350 million searches drawn from Metacrawler and Dogpile. In other words, your search for the best keywords is being drawn from a vast selection of terms that are being used by millions of people, day by day. Wordtracker uses the very latest keyword data and you can even have the most popular keyword searches emailed to you each week. There isn't a better tool to use when researching your keywords. Sign up for their free trial and see how powerful it is.

Check our new one-on-one business coaching program at:
www.valiss.com/specials

Send me your ideas for future newsletter topics
valiss-info@valiss.com

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Google AdWords Explained
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As consumers, the majority of us use Google to search for information, products, and services, because Google finds exactly what we are looking for. If you are a business owner and want people in need of your products or services to find your website, paying Google for one its advertising services, such as Google AdWords, is a surefire way to increase web traffic. The issue is not whether Google can help, because they have garnered proven results. The question is only how much they can help and at what cost.

The Google AdWords program has more than doubled some of its customers' monthly traffic by placing relevant ads along the right-hand side of its organic search listings. If you have ever used Google's search engine, you have seen AdWords advertisements listed under "Sponsored Links." If you sign up for Google AdWords, your ads will only appear to people who enter keyphrases that are relevant to your company's offerings.

To further increase traffic, Google pays companies for displaying AdWords advertisements on their websites. If, for example, your company specializes in discounted furniture, you would pay Google for advertising space on all searches for "discounted furniture." Google would not only display the AdWords ad on its own site, but also display the ad on informational sites dedicated to discounted furniture of all kinds.

Google AdWords should not, of course, be the entirety of a marketing campaign, but it is often an excellent addition to an overall strategy. Google AdWords is a pay-per-click service, meaning you only pay when the advertising results in traffic. Before you start using Google AdWords, I highly recommend watching the Getting Started With Google Adwords video at https://adwords.google.com/select/library/index.html which is available after you log into your account. Read all of the Google support guides before you start bidding. You can spend a lot of money if you don't know what you're doing.

The absolute best Google Adwords resource is Perry Marshall at http://perrymarshall.com/ . Perry's been using and studying Adwords since it was released in 2002. His website is full of great information and I highly recommend all of his products.

Another essential tool, as mentioned in my review above, is Wordtracker which helps you select the very best and most popular keywords for your campaign. You can get a free trial of Wordtracker at www.wordtracker.com . This is the most powerful keyword analyzing tool on the market.

If you are overwhelmed and need some guidance, we can perform a thorough analysis to determine whether Google AdWords will be lucrative for your particular business, and map out the best AdWords strategy to follow. To learn more, contact me at (415) 785-1796 or e-mail me at valiss-info@valiss.com .

Next time I'll talk about the 6 steps to a successful internet marketing campaign.

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???Attract Clients While You Sleep??? Business Coaching Program now starting.
Details at www.valiss.com/specials

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Feel free to contact me anytime if you have any questions.

Until next time,

Ted

Ted Prodromou
valiss-info@valiss.com
1-(888)-663-0074

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