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Attract Clients Now! Archives Index
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October19, 2005 - Attract Clients Now Newsletter >> |
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Attract Clients Now "Attract Clients Now" the Online Newsletter from Valiss, Helping You Attract More Clients With Less Effort In this week's issue - 6 Steps To A Successful Online Marketing Campaign This week I'm emailing my newsletter in plain text format and posting an HTML copy on my website at www.valiss.com/newsletters. The reason I'm switching to the plain text format for my email version is that many HTML format emails are blocked by spam-blocking software. According to many internet email marketers, as much as 75% of the HTML emails sent are being flagged as spam. Many emails never get past the spam blocking software on the email servers and even more end up in the Spam folder in the users email program. Don't forget to donate to the American Red Cross. They are still receiving over 1 million calls per day for assistance. They need your time and money so please dig deep and give until it hurts. ==================================================== Hot Links The American Red Cross www.redcross.org Read This Week's Newsletter from our website www.valiss.com/newsletters Marketing Tool Of The Week Marketer's Choice - www.valiss.com/mchoice.htm Marketers Choice, formerly 1shoppingcart.com, is one of the most popular online shopping cart providers. Their comprehensive range of products help you automate your email marketing, website sales, digital delivery, ad tracking, credit card processing, recurring billing, affiliate program, or any eCommerce activity you'll need for your online business. While most companies provide only email marketing tools or an online shopping cart, Marketer's Choice provides an integrated solution that helps you manage all aspects of your online business. Their interface is a little complex and takes a while to learn but their online help and toll free support is excellent. They are very responsive and anxious to help you. Many of the top tier internet marketers use Marketer's Choice. Free Teleclass, The ABC's of Internet Marketing coming soon. Sign up today at www.valiss.com/teleclass Send me your ideas for future newsletter topics valiss-info@valiss.com =============================================== 6 Steps To A Successful Online Marketing Campaign =============================================== Have you ever gone online to purchase something and your Google search has led you to a web page that totally confuses you?You have no idea what they're selling or trying to convey on the web page. There's no rhyme or reason to the web page and you wonder how Google ever thought this was relevant content. Probably the web page has certain keywords sprinkled throughout the content so Google matched the content with your keyword search. You were looking to purchase something and you were led to a page full of useless content. When creating an online marketing campaign, there are 6 important steps that you need to follow so you can make sure only targeted customers will end up at your web page. This is especially important if your using pay-per-click advertising to drive customers to your website. Step 1 - What is your goal or desired outcome for the campaign? Some online marketing campaigns are designed to sell products. Some campaigns are designed to collect targeted contact information. You need to decide exactly what you're trying to accomplish with your campaign. Create very specific goals for your campaign and focus only on one outcome. If you want to collect contact information, then design the campaign to collect information. Don't try to collect targeted contact information and sell them products in the same sales letter. Create a separate campaign for each desired outcome. Step 2 - Keyword Selection Since the internet now revolves around keywords, you need to select the most popular keywords related to your product or service and use them extensively in your campaign. Use Yahoo! Search Marketing (overture.com) or Word Tracker to select your keywords. Make sure the keywords you're using are popular enough for your campaign. If your keywords don't have a lot of hits per day then your chances of success are minimal. Look for keywords with over 3000 searches per day. Step 3 - Create a landing page for your campaign A landing page is a separate page on your website that contains specific information about your campaign. The landing page should look similar to your website but not have any links or navigation bars. Let them have only one option on the landing page, purchase your product (if that's your desired outcome) or gather their contact information when they sign up for your newsletter or free report. An example of a landing page is www.valiss.com/specials. Step 4 - Landing page headline You must have a strong headline on your sales letter that immediately captures the reader's attention. The headline will make or break your campaign. The headline should contain your keywords and grab their attention by talking about the readers problems, their pain, or something else related to them. The reader will be asking "what's in it for me and how will this help me solve my problem?" as they read the headline. Step 5 - The sales letter You can create either a short or long sales letter for your landing page. There's no rule of thumb when to use a short vs. long sales letter. The key is to write your content with your keywords sprinkled throughout. Remember, the reader searched Google looking for some information about those keywords so they're expecting to see them in your content. Also, Google is expecting to see those keywords in your content to consider it relevant content. Step 6 - Test, test, test The key to a successful online marketing campaign is to test, evaluate your results, adjust your campaign and test again. Create parallel campaigns and compare the results. Try two landing pages, one with a short sales letter and the other with a long sales letter. Start your marketing with a small test group and keep testing until you're confident that you have the best combination of keywords, headlines and content and then launch the campaign to the masses. Good luck with your campaigns and feel free to contact me at valiss-info@valiss.com if you have any questions. =============================================== ???Attract Clients While You Sleep??? Business Coaching Program now starting. Details at www.valiss.com/specials =============================================== Feel free to contact me anytime if you have any questions. Until next time, Ted Ted Prodromou valiss-info@valiss.com 1-(888)-663-0074 Copyright ?© 2005 Valiss IT, Inc. All Rights Reserved. Valiss IT, Inc. 20 El Cerrito Ave San Anselmo, CA 94960 valiss-info@valiss.com Ted Prodromou Valiss valiss-news@valiss.com 415 785-1796 www.valiss.com Dedicated to improving your bottom line If you no longer wish to receive communication from us: http://autocontactor.com/app/r.asp?ID=46311401&ARID=0 To update your contact information: http://autocontactor.com/app/r.asp?c=1&ID=46311401 |
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| << September21, 2005 - Google AdWords Explained |
October19, 2005 - Attract Clients Now Newsletter >> |
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