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Subject: The New Era of Clearly Canadian (CCBEF) - January29, 2007



 

  SmallCapReview News Alert  
  January 29, 2007  
 

The New Era

Clearly Canadian Beverage (CCBEF)

Website: www.clearly.ca

The arrival of 2007 finds Clearly Canadian with a debt free balance sheet, a world famous Company spokesperson in two-time reigning NBA/MVP Steve Nash and a newly launched product line containing all natural flavors and no preservatives.

To view the Clearly Canadian profile in its entirety to include products, strategy, chart, management and more Click Here.


Overview

2007 marks a new era for Clearly Canadian (CCBEF), the company spent much of '06 building the foundation for a turnaround which it is now putting into operation. From erasing its debt to having $5 million in the bank, the Company can now seize on the opportunity to implement a new marketing strategy along with its new product launch.

Distribution is through independent distributors that have strong niches in the Alternative Beverage market, Clearly Canadian feels it can gain deeper entry into desired markets through these channels. In addition, Clearly Canadian is actively looking to acquire other businesses in the organic snack food sector that will strengthen the distribution of its products. The Company becomes attractive to distributors by complementing its product entry into new markets via advertising through the company spokesperson, two-time reigning NBA/MVP Steve Nash. 

The new products within the bottled water segment include a vitamin drink, an energy drink, a hydration drink as well as a reformulation of its flavored water drinks. The labeling is brilliant, by naming the vitamin drinks as "daily vitamin" and the energy drink as "daily energy" the company has positioned itself for strong repeat sales.

Clearly Canadian is widely credited with being a pioneer in starting the Alternative Beverage Industry in 1988. With the rollout of its revamped product line CCBEF is once again on the cutting edge of the next big thing for a growing number of health conscious consumers. 

In the near future Clearly Canadian looks to dramatically increase revenues, diversify through acquisition, establish new distribution lines, expand into Asia and continue to streamline operations. These actions should make CCBEF's goal of getting back to the forefront of the alternative beverage industry a real possibility. 

For Clearly Canadian's shareholders, the amount of revenue these new lines could produce should make a big splash with investors. Based on the Company's stock chart, there is already some accumulation taking place and Wall Street could be warming up to one of the best trading opportunities of 2007. 


CCBEF Investor Highlights

  • Enters 2007 debt free and with $5 million in cash.
  • Announced the launch of our new non-carbonated Natural Enhanced Waters: dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water. These new Natural Enhanced Waters are low or zero-calorie, flavorful, health conscious offerings with no preservatives or artificial sweeteners. The New Era for Clearly Canadian has begun.
  • For '07 the Company plans to actively pursue acquisition opportunities to strengthen its foothold in the beverage sector and diversify into the complementary organic snack sector.
  • Signed two-time reigning NBA/MVP Steve Nash to a three year contract as Company spokesperson.
  • Strong brand recognition, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide.
  • Is exploring licensing agreements to include the Clearly Canadian name on a variety of other products.
  • Plans expansion of its products into Asia.
  • Signed a distribution agreement with Intrastate Distributors, for distribution of Clearly Canadian brands in Michigan.
  • In its continuing efforts to strengthen its distribution system, Clearly Canadian is establishing a network of strong independent distribution partners focused on growth in the alternative beverage sector. 
  • Clearly Canadian's enhanced water and energy drinks boast of all-natural flavors and no preservatives in keeping with healthier diet trends.
  • The “New Age Beverage” segment has been showing exponential growth since the 1990’s and is now estimated to be a $14 billion industry.
  • Sales and marketing talent includes personnel with experience managing national brands such as Snapple, Yoo-Hoo and Weight Watchers.
  • Strong management team has completed corporate restructuring resulting in significantly lower fixed administrative and infrastructure cost and much improved operating margins.


Profile

Clearly Canadian (CCBEF) is based in Vancouver, Canada. CCBEF is a leading producer of premium beverages, including Clearly Canadian Sparkling Flavored Waters and three enhanced non-carbonated waters: dailyVitamin, dailyEnergy and dailyHydration, which are distributed in the United States, Canada, the Caribbean, Korea, Indonesia, and other countries.

The Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Its products are considered “new age” beverages, a category which became identifiable in the mid-1980s. New age beverages are distinguishable from traditional soft drinks in that they generally contain natural ingredients, less sugar, and less or no carbonation. Clearly Canadian's sparkling waters boast of all-natural flavors and no preservatives in keeping with healthier diet trends without sacrificing the same great taste experience that Clearly Canadian consumers have come to expect.

CCBEF has three wholly-owned subsidiaries: CC Beverage (U.S.) Corporation; Clearly Canadian Beverage (International) Corporation; and Blue Mountain Springs Ltd.


Recent News and Press Releases

Clearly Canadian Launches Highly Anticipated Natural Enhanced Waters

Clearly Canadian Announces New Michigan Distributor

Clearly Canadian Issues Update Letter from the President

Clearly Canadian Announces New Distribution Strategy

Clearly Canadian Announces Appointment of Auditor

Clearly Canadian Significantly Improves Financial Position

Phoenix Suns' Steve Nash Teams up with Clearly Canadian

For the latest News and Quotes on CCBEF Click Here.


What to Look For

  • Increasing revenues.
  • The launch of new enhanced products.
  • Diversification through acquisitions of companies that would compliment its product offerings.
  • New distribution lines and strengthening of its foothold in the beverage sector.
  • Expansion into Asia.
  • Strengthening of management and sales team.
  • Streamlining of operations.
  • Possible Airing of TV Series focused on Clearly Canadian's comeback.
  • Possible move to a Nasdaq listing.

Clearly Canadian Beverage (CCBEF)

Website: www.clearly.ca

Financials Approximate as of January 28, 2007

Market Cap: 40.5 Million

Outstanding Shares: 13.9 Million

52 Low / High: $4.55 / $2.00

Price: $2.91

To view the Clearly Canadian profile in its entirety Click Here.


 

Disclaimer

SmallCapReview.com feature stock reports are intended to be stock ideas, NOT recommendations. Please do your own research before investing. It is crucial that you at least look at current SEC filings and read the latest press releases. For continuing coverage of CCBEF, please sign up for our free newsletter. Information contained in this report was extracted from current documents filed with the SEC, the company web site and other publicly available sources deemed reliable. For more information see our disclaimer section, a link of which can be found on our web site. This document contains forward-looking statements, particularly as related to the business plans of the Company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created by these sections. Actual results may differ materially from the Company's expectations and estimates. The information provided in this report is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. 

Copyright SmallCapReview.com. All rights reserved. SmallCapReview.com is not a Registered Broker/Dealer or Financial Advisor, nor do we hold ourselves out to be. All materials presented on our web site and individual reports released to the public through this web site, e-mail or any other means of transmission are not to be regarded as investment advice and are only for informative purposes. Before making a purchase or sale of any securities featured on our web site or mentioned in our reports, we strongly encourage and recommend consultation with a registered securities representative. This is not to be construed as a solicitation or recommendation to buy or sell securities. As with any stock, companies we select to profile involve a degree of investment risk and volatility. Particularly Small-Caps and OTC-BB stocks. All investors are cautioned that they may lose all or a portion of their investment if they decide to make a purchase in any of our profiled companies. Past performance of our profiled stocks is not indicative of future results. The accuracy or completeness of the information on our web site or within our reports is only as reliable as the sources they were obtained from. The profile and opinions expressed herein are expressed as of the date the profile is posted on site and are subject to change without notice. No investor should assume that reliance on the views, opinions or recommendations contained herein will produce profitable results. SmallCapReview.com may hold positions in securities mentioned herein, and may make purchases or sales in such securities featured on our web site or within our reports. In order to be in full compliance with the Securities Act  of 1933, Section 17(b), SmallCapReview.com will disclose in it's disclaimer, what, if any compensation was received for our efforts in researching, presenting and disseminating this information to our subscriber database and featuring the report on the SmallCapReview.com web site. SmallCapReview.com has been compensated thirty thousand dollars by the Company and was previously compensated seventeen thousand dollars by Level 3 Research for its efforts in presenting the Clearly Canadian Beverage Corporation profile on its website and distributing it to its database of subscribers. SmallCapReview.com may decide to purchase or sell shares on a voluntary basis in the open market before, during or after the profiling period of this report. Information presented on our web site and within our reports contain forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be forward looking statements. Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as “expects’”, “will,” “anticipates,” “estimates, “believes,” or that by statements indicating certain actions “may,” “could,” or “might” occur.

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We encourage our readers to invest carefully and read the investor information available at the web sites of the Securities and Exchange Commission (SEC) at: http://www.sec.gov and/or the National Association of Securities Dealers (NASD) at: http://www.nasd.com . Readers can review all public filings by companies at the SEC's EDGAR page. The NASD has published information on how to invest carefully at its web site.


 
 








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