The problem? Radio usage has grown while advertising revenue has shrunk.

The solution: Century Group (CEYG) has found a way to supplement broadcast revenue with the internet's growing reach and profitability in a winning strategy.

To learn more about CEYG and our other Focus Stocks visit our site here

Century Group (CEYG)

Website: www.BroadcastBid.com

Non-Traditional Solutions to Traditional Media Problems

Overview

Content consumption is changing over from the broadcast model that has lasted for fifty years. Both radio advertising and internet advertising are currently a 20 billion dollar a year business. Radio advertising is trending downwards, though, and internet ad revenues are growing every year. Clearly, finding a way to supplement broadcast revenue and market with the internet’s growing reach and profitability is a winning strategy.

What Century Group is providing is exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing.

CEYG is ahead of Company plans with over 160 individual radio stations signing agreements to use its BroadcastBid.com's online auction and advertising platform.

The sign-up rate is now seeing more than one new station every business day become a new BroadcastBid.com user. The success of the marketing program is based upon the ease of use for radio stations to generate new sources of revenue by becoming part of BroadcastBid.com's auction network. The pre-populated auctions are clearly very attractive for traditional radio broadcasters looking for creative ways to increase online revenue that convert radio websites from cost centers to revenue centers.

The powerful product platforms propelling BroadcastBid.com are the 150 different name brand manufacturers representing 200,000 different products. The free signup makes this revenue-based performance model a fast sell.

According to Daniel Bordui, Century Group President, "Station managers are actually shocked. Their response to BroadcastBid.com is pure amazement at the cash that auctions generate. Most say that for them it's found money. All they have to do is mention the auctions that are happening on the air, and boom -- the cash register starts to sing. One station group generated $20,000 a month in additional revenue, and as we add more stations and station groups, we will not be at all surprised to see that number surpassed."

In addition to the live auctions, listeners can purchase classified ads much like Craig's List. Listeners can post their own ad in the classified sections with the options that we offer to them on auction sites all of which we host and maintain for the stations.

CEYG Investor Highlights

• Announced that it is ahead of Company plans with over 160 individual radio stations signing agreements to use BroadcastBid.com's online auction and advertising platform.
• Relationship with Clear Channel Radio that established Broadcast Bid as a nation-wide radio auctions and e-commerce provider.
• Announced new features and product updates that have made it more useful as a tool to generate revenue than ever before.
• Innovative concept strongly appeals to radio stations as a new medium for advertising revenue.
• Concept creates a win-win-win scenario for Radio Stations, Advertisers, and Century Group.
• Account specialists work with each station to assist them in sales and marketing and such special promotional vehicles as fantasy auctions, gift certificate auctions and much more.
• Operates exclusively on a revenue-sharing basis, leaving no risk to any station adopting its model and finding out just how easy it is to monetize their listening audience with renewable, addictive content.

Profile

Century Group (CEYG) provides exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing for broadcasters. 

Its subsidiary Broadcastbid.com has a unique product that fills a definite need in traditional media companies and which will offer auctions to advertisers similar to eBay. BroadcastBid.com offers radio stations different ways to generate non-traditional revenue, from set-price sales to classifieds.

Designed specifically for the broadcast industry, BroadcastBid.com is a fully customizable and easily integrated radio auction website that fits seamlessly into daily operations of a station. The auction platform is easily branded to the look of any station, easy to operate and costs nothing. BroadcastBid.com populates auctions with thousands of great products, so stations make money by just being part of the network. The real opportunity, though, is for the station sales team to offer auctions to current advertisers as a way to compliment their on-air presence, or as a way to engage new accounts that may not immediately have budget for an ad buy.

BroadcastBid.com test stations have had success with gift certificates from area businesses and fantasy items created and offered by personalities. This is a revenue opportunity that is flexible and lends itself to the creative nature of personalities and staff.

To learn more about Century Group Click Here.

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