The "I Hate Cold Calls" Web Cast II - Creating Communities of Clients

What if you could walk into an association meeting and there were no other hotel sales people in the room? What if you were the only hotel sales person in a room full of potential prospects and influencers?

Our Customers want to buy but they don't want to be sold! Find out how to stay in touch and create a community of clients and prospective clients so that they think of you when they are ready to buy. This web cast will outline the steps to become a valued resource to your clients, get your name and property out there in a way that they remember you.

"Hotel sales people struggle with how to stay in touch with prospects and clients when that trace date comes up and the client is familiar with the property," says Carol Verret. "This method allows a sales person to develop New Business prospects and stay in touch with current accounts creatively, without always pushing the product."

Following this web cast, participants will be able to:

• Locate associations in which potential and current clients participate
• Present themselves as 'experts' in providing information these people need to know to do their jobs better
• Find association newsletters where ads are cheap and where no competitors advertise
• Develop content that gets client's and prospect's attention
• Re-purpose content for multiple outlets
• Solidify communities of prospects and clients to build and retain loyalty

Who should attend? General Managers who manage the sales effort, Directors of Sales who want to take their sales process to the next level, sales managers who want to target and penetrate their markets or territories more effectively.

This is the second in a series of programs outlining the steps of the new Paradigm of Sales. Click here to register for the April 20 web cast on this exciting approach!

The fees are $129 for an individual program
$109 for more than one.

If you have already attended the first, $10 will be credited back to you for attending the second. There will be four in the series. The program is offered

April 20, 2007 at
1:00pm Eastern time/10:00am Pacific Time.
Click here to register.