http://subs.zinester.com/93721 Carol Verret and Associates Consulting and Training brings you information and solutions when you need them! We provide real tools that get results for hotel owners, managers, sales staff and associates to increase revenue, market share and guest satisfaction. [Archives Only] en http://archives.zinester.com/93721/162040.html?rss=1 You have requested to be opted back into the Carol Verret & Associates email
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... ]]> 154023 Sun, 02 Mar 2008 02:42:29 MSK http://archives.zinester.com/93721/153589.html?rss=1 _ _
  If you're having trouble viewing this email, you may see it online (http://
            e2ma.net/map/view=CampaignPublic/id=3537.950927837/rid=
                      a84e883dc199e8969e8c768c2d793019).
          Forward this message to a friend (http://e2ma.net/map/view=Forward/ID=
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                       [242365_scaled_e1203889841]
The Contingency Hotel Sales and Marketing     UPCOMING!
Plan -
Hope for the Best, Plan for the Worst         March 14th, 2008:

In this economic climate, there are           I HATE COLD CALLS (http://e2ma.net
hotels that will continue to generate         /go/950927837/841020/30551920/
revenue and those that will generate          goto:http://
excuses.  What will be the difference -       www.verrethospitalitysolutions.com
... ]]> 153589 Mon, 25 Feb 2008 01:32:07 MSK http://archives.zinester.com/93721/150774.html?rss=1 [239299_header]

    Carol Verret     Winning the Online RFP Game ? Web Cast February 1, 2008

                     All market segments are increasingly using online RFP tools to communicate and
                     solicit bids from hotels.  These tools not only encompass RFPs from major RFP
                     platforms but also through the OTAs and email directly to the hotel.  In a
                     recent survey of 24 hotels, only one responded to an email inquiry in an
                     acceptable time frame, with a well crafted email response and one with no
                     spelling errors.

                     ?As the economy softens, it?s imperative to maximize revenue from all lead
                     sources.   Last fall HSMAI published the results of a meeting planner round
                     table that clearly indicates that meeting planners in all segments are using
                     online RFPs,? says Carol Verret.  ?Social media are giving social and SMERF
... ]]> 150774 Wed, 16 Jan 2008 06:45:12 MSK http://archives.zinester.com/93721/150685.html?rss=1 [239145_header]

    Carol Verret     Winning the Online RFP Game ? Web Cast February 2, 2008

                     All market segments are increasingly using online RFP tools to communicate and
                     solicit bids from hotels.  These tools not only encompass RFPs from major RFP
                     platforms but also through the OTAs and email directly to the hotel.  In a
                     recent survey of 24 hotels, only one responded to an email inquiry in an
                     acceptable time frame, with a well crafted email response and one with no
                     spelling errors.

                     ?As the economy softens, it?s imperative to maximize revenue from all lead
                     sources.   Last fall HSMAI published the results of a meeting planner round
                     table that clearly indicates that meeting planners in all segments are using
                     online RFPs,? says Carol Verret.  ?Social media are giving social and SMERF
... ]]> 150685 Tue, 15 Jan 2008 06:24:20 MSK http://archives.zinester.com/93721/132586.html?rss=1 carol verret
                          ?It?s not the big that eat the small, it?s the fast that eat the slow? --
      Carol Verret        Five Revenue Management Tactics for Independent Hotels

                          ?It?s not the big that eat the small, it?s the fast that eat the slow?
                          (Jennings & Houghton, 2005).  For independent hotels that?s good news.
                          Independent hotels and resorts may not have all of the resources available
                          to them that their franchised counterparts do but they have the advantage
                          of greater flexibility ? independents can gear up or down in a flash!

                          There are some challenges ahead this summer that need to be monitored for
                          their impact in specific markets.  PriceWaterhouseCoopers have predicted
                          that 2007 summer will be a record year for the number of occupied hotel
                          rooms; however, ??The summer occupancy in 2007 is forecast to be slightly
                          lower than 2006, 69.6 percent, ? and approximately a percentage point
... ]]> 132586 Mon, 11 Jun 2007 09:23:15 MSD http://archives.zinester.com/93721/127779.html?rss=1 carol verret
                          The "I Hate Cold Calls" Web Cast II - Creating Communities of Clients
      Carol Verret
                          What if you could walk into an association meeting and there were no other
                          hotel sales people in the room? What if you were the only hotel sales
                          person in a room full of potential prospects and influencers?

                          Our Customers want to buy but they don't want to be sold! Find out how to
                          stay in touch and create a community of clients and prospective clients so
                          that they think of you when they are ready to buy. This web cast will
                          outline the steps to become a valued resource to your clients, get your
                          name and property out there in a way that they remember you.

                          "Hotel sales people struggle with how to stay in touch with prospects and
                          clients when that trace date comes up and the client is familiar with the
... ]]> 127779 Mon, 16 Apr 2007 14:02:16 MSD http://archives.zinester.com/93721/127145.html?rss=1 carol verret
                          The "I Hate Cold Calls" Web Cast II - Creating Communities of Clients
      Carol Verret
                          What if you could walk into an association meeting and there were no other
                          hotel sales people in the room? What if you were the only hotel sales
                          person in a room full of potential prospects and influencers?

                          Our Customers want to buy but they don't want to be sold! Find out how to
                          stay in touch and create a community of clients and prospective clients so
                          that they think of you when they are ready to buy. This web cast will
                          outline the steps to become a valued resource to your clients, get your
                          name and property out there in a way that they remember you.

                          "Hotel sales people struggle with how to stay in touch with prospects and
                          clients when that trace date comes up and the client is familiar with the
... ]]> 127145 Mon, 09 Apr 2007 08:06:20 MSD http://archives.zinester.com/93721/124763.html?rss=1 carol verret
                          CLIENT DNA ? THE GOLD STANDARD FOR NEW BUSINESS DEVELOPMENT
      Carol Verret
                          If you hate cold calls, the dilemma is how to find new business without
                          using a list or a directory.  What do you do to locate new clients that
                          fit the revenue management strategy?  Hint:  Answering the phone and
                          closing inquiries isn?t it!

                          New Business Development or prospecting for business that fits the revenue
                          management strategy is becoming more of an issue for hotel sales as demand
                          softens.  Anyone who receives the Smith Travel report for the US as a
                          whole cannot help but notice that the demand index of occupancy began
                          softening in the late third and fourth quarters of last year and has
                          continued to do so Year to Date 2007.

... ]]> 124763 Tue, 13 Mar 2007 19:29:28 MSK http://archives.zinester.com/93721/123022.html?rss=1 carol verret
                          The ?I Hate Cold Calls? Web Cast ? The New Paradigm of Sales!
      Carol Verret
                          You should hate cold calls especially to those lists that begin with A or
                          those Business Journal lists of every industry in the local market! How
                          much time do you and your staff spend on them -- what is the ROI on that
                          sales time in terms of leads generated and closed?

                          The good news is that cold calls are pretty much dead and no one misses
                          them much! There is a new way of doing hospitality sales. This web cast
                          will outline the business plan for enabling the new paradigm of sales ?
                          this series of web casts will take you step by step through the process.

                          ?Hospitality sales managers struggle with figuring how to find and close
                          profitable new business and to differentiate themselves form their
... ]]> 123022 Mon, 26 Feb 2007 06:58:08 MSK http://archives.zinester.com/93721/121780.html?rss=1 carol verret
                          The ?I Hate Cold Calls? Web Cast ? The New Paradigm of Sales!
      Carol Verret
                          You should hate cold calls especially to those lists that begin with A or
                          those Business Journal lists of every industry in the local market! How
                          much time do you and your staff spend on them -- what is the ROI on that
                          sales time in terms of leads generated and closed?

                          The good news is that cold calls are pretty much dead and no one misses
                          them much! There is a new way of doing hospitality sales. This web cast
                          will outline the business plan for enabling the new paradigm of sales ?
                          this series of web casts will take you step by step through the process.

                          ?Hospitality sales managers struggle with figuring how to find and close
                          profitable new business and to differentiate themselves form their
... ]]> 121780 Mon, 12 Feb 2007 18:37:36 MSK http://archives.zinester.com/93721/118276.html?rss=1 carol verret
                          HATE COLD CALLS? ? DISCOVER THE NEW PARADIGM OF HOTEL SALES
      Carol Verret
                          There is a huge difference in ?pushing? a product to new business
                          prospects and ?pulling? or attracting new business to the hotel. The sales
                          paradigm is shifting ? not just in hotel sales but also in terms of the
                          sales processes in most industries.

                          The ?cold call?, in person or on the phone, is pretty much dead -- no one
                          misses it much. Anyone who is still using directories that begin with the
                          letter A and end with total frustration know exactly what a waste of time
                          it is. Many potentially talented hotel sales people have been totally
                          burned out by this method because the ROI is simply not there.

                          Potential clients check us out on the internet before they ever make
... ]]> 118276 Mon, 08 Jan 2007 06:48:17 MSK http://archives.zinester.com/93721/116006.html?rss=1 carol verret
                          NEWSLETTER DECEMBER 2006
      Carol Verret
                          ISSUES IN HOTEL SALES TRAINING ? METRICS FOR SUCCESS

                          2006, a banner year for the hotel industry in terms of revenue increases,
                          is coming to a close! 2007 is forecasted to be a good year ? not as good
                          2006. Many of you may have noticed a few dark clouds in the direction that
                          some of the statistics are trending.

                          The economy grew by 2.2 % in the third quarter ? not exactly a recession
                          but a definite slow down in the leading economic indicators from the first
                          two quarters. Those of you who follow the national trends in the Smith
                          Travel Reports cannot help but notice that the demand figure has been
                          somewhat delicate all year, with much smaller increases than those in
... ]]> 116006 Tue, 12 Dec 2006 10:51:09 MSK http://archives.zinester.com/93721/114755.html?rss=1 carol verret
                          PRESS RELEASE WEB CASTS December 1, 2006
      Carol Verret
                          A Revenue Management Marathon ? Three Web Casts December 1, 2006

                          Begin the race now to win the Revenue Management Marathon in 2007! The
                          three most popular web casts of 2006 with updated content ? they will not
                          be repeated again, in 2007.

                          Habits of Highly Successful Hotel Revenue Managers ? Average to Awesome!

                          What makes a revenue manager ?awesome? and another ?average?? The metrics
                          are sometime difficult to define by the managers and, with few training
                          resources available, difficult for a revenue manager to know if they are
                          covering all the bases.
... ]]> 114755 Thu, 30 Nov 2006 09:33:09 MSK http://archives.zinester.com/93721/114418.html?rss=1 carol verret
                          PRESS RELEASE WEB CASTS December 1, 2006
      Carol Verret
                          A Revenue Management Marathon ? Three Web Casts December 1, 2006

                          Begin the race now to win the Revenue Management Marathon in 2007! The
                          three most popular web casts of 2006 with updated content ? they will not
                          be repeated again, in 2007.

                          Habits of Highly Successful Hotel Revenue Managers ? Average to Awesome!

                          What makes a revenue manager ?awesome? and another ?average?? The metrics
                          are sometime difficult to define by the managers and, with few training
                          resources available, difficult for a revenue manager to know if they are
                          covering all the bases.
... ]]> 114418 Mon, 27 Nov 2006 15:58:07 MSK http://archives.zinester.com/93721/113760.html?rss=1 carol verret
                          PRESS RELEASE WEB CASTS December 1, 2006
      Carol Verret
                          A Revenue Management Marathon ? Three Web Casts December 1, 2006

                          Begin the race now to win the Revenue Management Marathon in 2007! The
                          three most popular web casts of 2006 with updated content ? they will not
                          be repeated again, in 2007.

                          Habits of Highly Successful Hotel Revenue Managers ? Average to Awesome!

                          What makes a revenue manager ?awesome? and another ?average?? The metrics
                          are sometime difficult to define by the managers and, with few training
                          resources available, difficult for a revenue manager to know if they are
                          covering all the bases.
... ]]> 113760 Mon, 20 Nov 2006 08:14:09 MSK http://archives.zinester.com/93721/110996.html?rss=1 carol verret
                          Drilling It Down! Distribution Options and the Revenue Management Strategy
      Carol Verret
                          Click here to register now! Space is limited (http://e2ma.net/go/406734948
                          /318601/9892977/goto:http://www.mibusiness.net/carol/octpress.htm)

                          Independent hotels and franchises need to take control of their own
                          destiny in terms of distribution vehicles on the Internet. This web cast
                          will evaluate E-Distribution options ? what?s out there, what fits, the
                          cost/benefits and how to benchmark.

                          ?This practical web cast will drill down into the interface between demand
                          generation and demand management evaluating the available distribution
                          options,? says Carol Verret. ?It was apparent at a recent distribution
                          conference that this issue was critical to the successful integration of
... ]]> 110996 Wed, 25 Oct 2006 05:58:11 MSD