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LET'S TALK
BUSINESS
CREATING MARKETING FIREWORKS
By Charlie Cook
If you live in a small town like mine on the Connecticut coast,
you will spend Sunday evening watching fireworks, along with
everyone else in town. Why is it that people love fireworks?
Fireworks grab attention with a dazzling display of color and lots
of noise. Unlike the sparkers you can hold in your hand, the sound
and size of fireworks can't be ignored. Imagine if your
marketing was as effective at getting people's attention!
Diane was starting a new business coaching service and came to me
looking for marketing fireworks. She knew that she needed a
marketing message, one that described what she did and would get
her prospects' attention. Her dilemma was that she works with
clients to solve numerous types of problems and instead of having
one marketing message, she had a laundry list of them.
Solving lots of problems is good, but when you are trying to
communicate what you do, it's the equivalent of a handful of
sparklers as compared to having one large attention-getting
display.
In order to grab prospects' attention Diane dispensed with her
laundry list of messages and replaced it with one umbrella
marketing message. Here's how to get started on your own marketing
message.
1. List the concerns of your target market relative to your
services. This should generate a list of 10-30 problems you solve.
2. Organize your list in order of importance to clients. What is
your clients' primary concern?
3. Use the most important client concern on your list as the basis
for your marketing message. If you don't have a summary sentence,
then write one.
In our town when a particularly spectacular firework goes off, the
audience oohs and ahhs. You may not get oohs and ahhs from your
marketing message but you do want it to prompt prospects to
action.
When you use your marketing message, fireworks or at least a spark
should ignite in your prospects' minds when they make the
connection between their needs and your services. If your
marketing message has done its job, people will ask you how you do
what you do or contact you for more information.
With a brilliant marketing message you'll grab your prospects'
attention, increase opportunities and see your sales explode.
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2004 ?© In Mind Communications, LLC. All rights reserved.
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The author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful. Sign
up for the Fr?«e
http://www.marketingforsuccess.com Marketing eBook, '7 Steps
to get more clients and grow your business',full of practical
marketing tips.
RECIPES
Marmalade Ice cream
A quick and easy home made ice cream for hot summers!
Ingredients:
300ml (?? pint) marmalade
300ml (?? pint) whipping cream
300ml (?? pint) custard
Method:
1. Carefully heat the marmalade and
sieve to separate the peel.
2. Cool the jammy part and peel. Chop peel into very small pieces.
3. Whip the cream until it holds soft peaks.
4. Mix together whipped cream, custard and marmalade.
5. Churn in ice cream machine until soft form ice cream
6. Serve immediately
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CLEANING TIPS
Removing stains of wine or fruit
from table linen
A wine stain may sometimes be
removed by rubbing it, while wet, with common salt. It is said,
also, that sherry wine poured immediately on a place where port
wine has been spilled, will prevent its leaving a stain. A certain
way of extracting fruit or wine stains from table linen is to tie
up some cream of tartar in the stained part (so as to form a sort
of bag), and then to put the linen into a Iather of soap and cold
water, and boil it awhile. Then transfer it wet to lukewarm suds,
wash and rinse it well, and dry and iron it. The stains will
disappear during the process.
Another way is to mix, in equal
quantities, soft soap, slacked lime, and pearlash. Rub the stain
with this preparation, and expose the linen to the sun with the
mixture plastered on it. If necessary, repeat the application. As
soon as the stain has disappeared, wash out the linen immediately,
as it will be injured if the mixture is left in it.
PARENTING TIPS
Earache
This advice/tip is on how to deal
with the pain of an earache. I have had so many problems my self
with earaches since I was months old and till this day when I get
one which is not often, the only thing that actually takes the pain
away is a warm towel, rag, shirt.
What ever it is you can iron, dry in
the dryer to make warm, or any other methods of warming something
nicely, one friend even put a rag in the microwave to heat it up!
Put it next to your child's ear and see that the fussiness will go
away and calm your kid from all the pain. It's comforting and it
works.
My friend has more kids than I do,
but when I told her that tip, she told me it helped and that she
would have never thought of it. I learned it from my mom, now I'd
like to share it with all parents.
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Sent in by Sarem for 'The Dot Com
Mommies Contest' 2003.
Copyright ?© Dot Com Women. All rights reserved. For permission to
reprint, contact
webmistress@dotcomwomen.com
NEW!!! Parenting Tips section
at Dot Com Women
http://www.dotcomwomen.com/parenting/parenting-tips.shtml
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