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LET'S TALK
BUSINESS
Three Months Until Christmas
Most of us are trained to start
thinking about Christmas after Thanksgiving, but online, if you
wait until Thanksgiving to start promoting Christmas gifts you'll
already be too late. Now is the time to put together your holiday
campaign!
Here are some of the things you have to get done before people
start shopping for their loved ones:
1. Design the webpages for
seasonal products. You don't need to link the rest of your
website to them just yet, but it will take time to get them
optimized for search engines, submitted, and listed.
Once the pages are finished,
strongly consider paying for listings in Inktomi (MSN), Fast and
Alta Vista. Your pages will be listed in a week or less, and
re-visited every 48 hours or so. This will give you an opportunity
to adjust your pages for the best possible rankings before the
Christmas rush, if you don't get to the top of the list the first
time.
2. Get links to your new pages.
This is, perhaps, the most important thing you have to do early,
but you can't do it until you've designed the pages you want
people to link to!
Remember, the search engines take
time to recognize new links and apply them to your search engine
rankings. This time of year, when many people are creating
seasonal pages, a few links can make a big difference in the
search engines!
Convince other website owners to
link to your holiday pages specifically by writing an article and
including them in the resource box or developing strategic
partnerships. If you already have strategic partners, such as
affiliate websites, give them an incentive to link to your new
pages.
3. Write holiday advertisements.
Many publications sell more advertising during the holidays, so
the time between your ad purchase and the time it runs will be
longer. Submitting your advertisement early will allow you to
choose when your ad will run, rather than simply getting the last
available slot in the classifieds.
Get a head start on your Christmas
promotions by designing your pages early, getting people to link
to them, and writing special advertisements before the holiday
rush begins. By starting early, you can make the most out of your
website during the holidays.
Good luck!
Dawn Gray
Busy Marketing
2482 Wooding Ct.
San Jose, CA 95128
(408) 910-9816
dawn@busymarketing.com
?© 2003 Busy Marketing
RECIPES
All-Season Peach Pie
Ingredients:
Unbaked 9" pie shell
2 (1 lb.) cans peaches, well drained (halves, sliced or chopped)
1/3 cup sugar (use 1/2 cup if using fresh peaches)
3 Tbsp. cornstarch
3/4 tsp. nutmeg
1/4 tsp. salt
3/4 cup heavy cream
3/4 tsp. vanilla
Whipped cream
Method:
Arrange peaches in
bottom of pie shell (if using halves arrange cut side up). Combine
sugar, cornstarch, 1/2 tsp. nutmeg, salt, cream and vanilla. Pour
over peaches in shell; sprinkle with remaining nutmeg. Bake at 400'F
for 40 minutes of peaches are tender. Serve with whipped cream.
CRAFTS
Transferring Patterns
Dressmaker's carbon is suitable for
marking smooth fabrics and comes in a variety of colours from
light to dark. Many patterns are available in hot-iron transfer
form, or you can make your own patterns with a special hot-iron
transfer pencil. When using any marking method, transfer the
thinnest line possible, so that you can cover all the transferred
markings with the embroidery stitches.
Place dressmaker's carbon paper
coloured side down on the right side of the fabric. Place pattern
right side up over carbon paper. Pin in each corner or use sewing
tape. Use a dry ballpoint pen to trace the design or roll a
tracing wheel over the pattern lines.
For the hot-iron method, cut
transfers apart. Test transfer on a scrap of fabric. Position
transfer on right side of fabric. Pin or tape corners where iron
will not rest. Use temperature setting as indicated on transfer
package. Press one area for a few seconds, lift corner to make
sure the design is transferring properly. Lift iron and press
another area without moving the iron. Continue in this manner
until the complete design is transferred.
When using a hot-iron pencil, first
trace the design onto tracing paper with a regular graphite
pencil. Turn traced design facedown, and using transfer pencil,
trace the design. Place the hot-iron transfer tracing against the
right side of fabric. Pin where iron will not rest. Press one area
at a time until the whole design has been transferred.
You can also draw designs freehand
directly onto the fabric using a dressmaker's pencil. Select the
white end for medium to dark fabrics and the blue end for white or
light fabrics. Stitch over the pencil marks.
You can use an air or water-soluble
marking pen for transferring designs. Air-soluble marks disappear
anywhere from a few hours to a day or two depending on the
humidity. Water-soluble marks can be removed by dampening the
fabric with water.
HOMEMAKING
Vinegar and its uses
Contd. from last week
41. Get rid of lint in clothes. Add
1/2 cup of vinegar to the rinse cycle.
42. Keep colors from running. Immerse clothes in full strength
vinegar before washing.
43. Freshen up the washing machine. Periodically, pour a cup of
vinegar in the machine and let in run through a regular cycle (no
clothes added). Will dissolve soap residue.
44. Brighten fabric colors. Add a 1/2 cup vinegar to the rinse
cycle.
45. Take grease off suede. Dip a toothbrush in vinegar and gently
brush over grease spot.
46. Remove tough stains. Gently rub on fruit, jam, mustard,
coffee, tea. Then wash as usual.
47. Get smoke smell out of clothes. Add a cup of vinegar to a bath
tub of hot water. Hang clothes above the steam.
48. Remove decals. Brush with a couple coats of vinegar. Allow to
soak in. Wash off.
49. Clean eyeglasses. Wipe each lens with a drop of vinegar.
50. Freshen cut flowers. Add 2 tablespoons vinegar and 1 teaspoon
sugar for each quart of water.
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