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LET'S TALK
BUSINESS
5 Breakthrough Marketing Ideas
by Charlie Cook
www.marketingforsuccess.com
Do you ever get frustrated with your
marketing? Are you putting in a lot of effort but not getting the
results you want? Don't you wish you could just hit a switch and
get a better response from your mailings, sales calls and website?
You hear a lot about breakthroughs; is it all
hype, or can you really create a breakthrough in your marketing
and sales? I know that you can.
I spent last weekend skiing in Vermont with my
spouse, nephew and his finance Sonia. We were all having a great
time on the slopes, except Sonia. Sonia doesn't have as much
experience as the rest of us and was struggling to keep up. Her
problem wasn't one of effort. She was working much harder than the
rest of us, fighting each turn and slowing her progress down the
hill. In a few minutes, I showed her how to tip her skis to make
easy, graceful S shaped turns that took advantage of the new
shaped skis. After making a run or two, she was skiing twice as
fast with less effort, and having more fun.
You too can experience a breakthrough in your
skiing, golf swing or in your marketing. If you are like most
business owners, you advertise, send out mailings, make sales
calls and have a web site. This is what you do to market your
business; the way you do these things will make the difference
between success and failure.
What would constitute a breakthrough in your
business? Like Sonia, you may be inadvertently working harder than
you need to be to get the results you want. With a few changes to
your marketing strategy and techniques you could be getting a lot
more attention, generating more qualified leads and converting
more prospects to clients and having more fun.
Here are five ideas to get your marketing
headed for a breakthrough:
1. Focus on your target markets' primary
concerns in your s.ales calls, your brochure, your ads and on your
web pages. Your prospects' problems and wants brought you
together; use this to keep prospects' attention.
2. Use questi0ns to get the conversation going.
Whether you're on the telephone, writing web page copy or writing
an ad, ask your prospects questi0ns to get them thinking about
what they want and how you can help them.
3. Give something away that your prospects
need. The more helpful information you give away to prospects, the
more business you'll receive in return.Give away ideas they
can use and help them understand when and how to use your products
and services.
4. Build a mailing list of people who want more
of your ideas and information. Use the list regularly to stay in
touch and you'll increase your credibility the perceived value of
your goods and services, and your s.ales.
Other Breakthrough Ideas
- When people are at the point of purchase,
prompt them to buy additional products and you can double your
revenue.
- Call people who have bought your products
after a couple of weeks to get feedback. There is a good chance
they'll be interested in buying additional products or services.
Whether you want to become an expert at
marketing, skiing or cooking, the key is to let go of methods that
aren't working for you, and learn and apply the techniques used by
the experts. Nine times out of ten, the problem is in getting the
basics right. You can achieve a breakthrough in s.ales when you
understand and apply these proven marketing principles and
techniques.
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The author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful. Sign
up for the F.ree Marketing Plan eBook, '7 Steps to get more
clients and grow your business' at
http://www.marketingforsuccess.com
DINNER RECIPES
Today's Menu - Salmon with Dill Sauce, Couscous and Asparagus
For Salmon:
4 salmon fillets
dash of salt
dash of dill weed
Preheat oven to broil. Spray baking sheet with cooking spray.
Place fillets on baking sheet and sprinkle with a little salt and
dill weed. Broil for 8-10 minutes or until fish flakes easily with
fork.
Dill Sauce:
1 small container fat-free plain yogurt
1 tsp. dill weed
1 tsp. mayonnaise
Mix together. Spoon over fish before serving
Serve with:
Couscous - Make according to directions on box.
Fresh asparagus - Bring a pot of water to boil. Drop in
asparagus and boil for 3-4 minutes. Take out of water immediately
and serve.
- Menu and Recipes
courtesy of Deen Shoaff
FASHION
How do you know what colors suit your skin type
Your skin could have warm undertones or cool undertones. That
would determine whether you look better in warm colors or cool
colors.
Warm skin tones have a yellowish undertone, while cool skin tones
have a blue undertone.
To tell whether you are warm or cool, hold a piece of plain, pure
white paper under your hand. Look carefully at your skin in
comparison. If you see a yellowish cast, then you have warm skin
tones. If you see a bluish cast, then you have cool skin tones.
If that does not work, then try this.
Get a peach scarf and a blue scarf. Wear a white t-shirt. Hold the
peach scarf against your face and look at yourself carefully in
the mirror. Hold the blue scarf against your face and look at
yourself in the mirror. Do you look better with the peach scarf or
the blue scarf? If the peach scarf makes you look better, then you
have warm skin tones. If you look better in blue, then you have
cool skin tone.
If you have warm skin tones, then you look good in earth tones,
peach and gold. If you have cool skin tones, then you look great
in black, blue and anything that has a bluish tinge like bluish
pink and bluish red.
About the Author:
Janice is the webmaster of
www.buyclothing.net which features latest trends in fashion,
the clothing to wear for each occasion, the outfits that flatter
you best.
CRAFT RECIPE
Extra Soft Pulp for Papier-m??ch?©
Material:
Paper Napkins, Cleansing Tissues or
Toilet Tissue
Thin Paste or white glue
Method:
1. Crumple napkins or tissue and
cover with paste.
2. Model to desired shape.
Use to add details such as noses, ears, eyebrows, and so forth
to larger pieces.
Note: This mixture does not keep
and must be used immediately.
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