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Subject: The Dot Com Woman - August16, 2005



The Dot Com Woman. Vol. 3, Issue 22
 
The Official Ezine of 'Dot Com Women'
EVEolution On Web


08.15.2005
 

Advertisement Info at the bottom 

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I Love to CRAFT

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http://www.iLoveToCRAFT.com

Ad Spot Available next on August 22, 2005. Scroll down for Ad Info.


Editor's Note

Hi Subscriber, Apologies if you have received today's ezine twice. Getting down to business, Writing and Distributing articles is one of the best ways to effectively promote any business. Let's take a look at how you can use this tool to your best advantage when marketing your internet business. Our Business sections features an informative article by Tina Valiedi on this topic.


Contents:
1. What's Hot at DCW

  • Ideas for Perfect Weddings - On a Budget!

  • Breastfeed a Toddler? Why?

  • 10 Easy Summer Entertaining Tips

  • Easy DIY Card Making Projects

2. Business & Entertainment

  • Let's Talk Business - Use Marketing with Articles Effectively

  • Recipe - Summer Pea Soup

  • Ingredient Substitutions

  • Crafts - Bone Teddy Bear

3. Useful Info

DIY Craft Projects, Card making, Sewing, Knitting, Crochet, Fre.e craft patterns and more!

What's HOT at DCW

 Ideas for Perfect Weddings - On a Budget!
Including choosing the perfect location for your wedding, Tips on Choosing a Diamond Wedding Ring, Ideas for Wedding stationery for those on a budget and more!

--------------------------------------------------------

 Breastfeed a Toddler? Why?
Take a look at some of the advantages of nursing beyond that first year?

--------------------------------------------------------

 10 Easy Summer Entertaining Tips
The weather is warming up, and it??™s time to take the top off your barbecue and start planning your backyard parties.

--------------------------------------------------------

Easy DIY Card Making Projects
Make handmade cards for holidays and special occasions.

--------------------------------------------------------

 

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My Kinda' Living

Homemaking and Lifestyle related advice, tips, online tools and printable checklists, contests, kids' activities, craft projects, free weekly ezine and more!

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Ad Spot Available next on August 22, 2005. Scroll down for Ad Info.

 

Business & Entertainment

 

LET'S TALK BUSINESS

Use Marketing with Articles Effectively

There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to communicate information to people all around the world. In the absence of articles there are plenty of websites that would fail to have any purpose. All of the articles that support various products on the web have a real marketing spin. Using articles as part of a marketing program is how many items get sold. Brochures, newsletters, direct mail letters and magazines columns are all perfect examples of article marketing.

To compile your article, first you need to decide what you are trying to achieve or what the objective of the marketing with articles is. To explain further, are you trying to sell a product, deliver a service, or offer information, etc... Basically, have thorough knowledge of your target market.

In order for you to sell a product you need to write your article so that it meets the needs and desires of your potential customers and potential target markets. Writing the article so that it gets to the heart and soul of the buyer in a way that helps them to see how truly beneficial the item is to them. Emotions play an important role in a customers decision to purchase something.

If your aim is to market a service that you offer then you might want to include testimonials in your articles. Phrases such as "They go above and beyond every time." These sorts of phrases help to ensure you customers feel confident above using your services.

In a world that consists of an ever-growing market in the technology field and expanding information age, it is important to have a precise plan when marketing with articles directed in the areas that apply to your specific information. You want your customers to be reassured that you have the information that will simplify their work, life, etc...

Essentially you need to write articles that mention your products and services but are not the only focus of the articles. You need to add more value by offering extra information that will help the customers.

Another note of advice is to make sure that you complete and fulfill these obligations at all cost. It doesn't do any good to have a great way to use marketing with articles if you don't meet the standards you have set. It also eliminates repeat business.
 

About the Author:

Tina Valiedi is Marketing VP for MPStrategies Firm, a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site. For more marketing how to information visit: http://www.mpstrategiesfirm.com


RECIPE

Summer Pea Soup

Ingredients:

1kg fresh peas shelled
1 tablespoon olive oil
25g butter
1 medium red onion peeled and finely chopped
1 garlic clove, peeled and very finely chopped
1 bunch fresh mint leaves chopped
500ml chicken stock (qv)
sea salt and freshly ground black pepper
50g parmesan freshly grated
extra virgin olive oil

Directions:

Melt the oil and butter together in a large saucepan and fry the onion and garlic over a very gentle heat until soft but not brown about 15 minutes.
Add about three quarters of the mint the peas and the stock.
Cook covered until the peas are tender about 5 minutes.
Put half the mixture into a food processor and pulse until you have a coarse puree.
Return to the pan and season.
Add the remaining mint.
Serve sprinkled with parmesan and extra virgin olive oil.

Serves 6


INGREDIENT SUBSTITUTIONS

Continued from last week...

Butter

Unsalted butter can be substituted for regular butter in any recipe. It isNOTnecessary to add salt. Margarine can also be substituted for butter. DoNOTuse lowfat spreads or light butter for baking.

Buttermilk

1 tablespoon vinegar plus enough milk to equal 1 cupOR2/3 cup plain yogurt plus 1/3 cup milk can be substituted for 1 cup buttermilk.

Chervil

1 teaspoon dried parsley flakes plus 1/8 teaspoon rubbed, dried sage can be substituted for 1 teaspoon chervil.

Chicken or Beef Broth

1 cup hot water and 1 teaspoon instant bouillon granules (or 1 bouillon cube) can be substituted for 1 cup broth.

To be continued...


CRAFTS

Bone Teddy Bear

1 1" red pompom
2 1/4" red pompoms
1 1" white pompom
6 1/2" white pompoms
1 6mm black half round bead or tiny pompom
2 4 mm black half round breads or 2 wiggle eyes
2 plastic holly leaves
1 red felt square
3" white yarn
1 small dog bone
glue gun
scissors

1. Stack and glue two 1"pompoms together
2.Glue seven 1/2" pompoms to 1" pompoms for ears, paws, feet and muzzle. Glue 6mm half round bead or tiny pompom to muzzle for a nose and 4 mm half round beads or wiggle eyes for eyes.
3.make a hat using the red felt by rolling into a cone and glue down the side.
4.Glue bear to bone, a holly leaf to each side of bone, a red 1/4"pompom to each holly leaf hat to bear's head, white yarn around hat and a 1/2"white pompom to top of hat.

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Ad Spot Available next on August 22, 2005. Scroll down for Ad Info.

     

C' Ya next week,
Lata Tokhi.

Useful Information

'The Dot Com Woman' Ezine is published by Lata Tokhi, Editor & Contributing Author.

You can send your feedback to feedback@dotcomwomen.com. Send in your short (yes! I mean that!) articles, tips etc. at contribute@dotcomwomen.com

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