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HOLIDAY
ADVERTISING
Promote your business to thousands of online shoppers by
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LET'S TALK
BUSINESS
Creating Timely Holiday Marketing
Campaigns
A few months ago I was passing by a
major department store and saw a huge ad in the window advertising
the Independence Day sale. The deals sounded great, except that it
was August 12th and very few people would expect an Independence Day
sale. Naturally, the advertised sale had ended over a month before
and the store employees simply forgot to take down the notice.
Just like in everything else in life,
timing is everything in business. Appropriate promotions targeted to
specific days provide excellent marketing opportunities, such as a
picnic supply sale for Independence Day or jewelry sale a few weeks
before Mother's Day. It is very important to remember, however, that
special occasion sales should closely correspond with the timing of
the actual event. When you announce sales that are structured around
a date (such as a Memorial Day Sale), it should be start near, but
prior to that particular day and end promptly after.
All of this sounds simple and
obvious. However, we have seen several Christmas sales in April and
Mother's Day Sales in July. Here are a few tips on running a
successful special event campaign:
- Prepare in Advance. Add every
major holiday for which your products make appropriate gifts to
your calendar. Mark a special "Preparation Date" to begin making
arrangements for every holiday and be certain you have allotted
sufficient time to prepare. This will serve as a reminder to
prepare appropriate products for promotion and plan the special
event campaign.
Give yourself enough preparation time to brainstorm holiday
marketing, prepare products and create advertising and promotional
campaigns. Many companies start their Christmas campaign
preparation in January; give yourself enough time to prepare,
anticipate difficulties and review your own marketing.
- Target your Products and Specials.
Make sure that you run specials on products that are appropriate
for a particular holiday. Sometimes businesses run specials on
stale inventory, and try to tie it with a special event. A
Mother's Day Domestic Car Parts Sale would reach an exceedingly
small target market. Very few mothers would like to receive shiny
new break pads for Mother's Day. Consider running specials on
necklaces and other jewelry instead. Ditto yoga apparel for
Father's Day.
- Remove Holiday Specials on Time.
Holiday Promotions should be promptly removed from the web site as
soon as the holiday is over. Displaying information about a
holiday special long after the holiday has ended gives the
customers the impression that the store is not being maintained
and that product pricing is suspect. Perform web site maintenance
on a regular basis, and remove outdated information and product
promotions.
Special event or holiday specials are
an excellent way to bring in more sales. A special, time-limited
holiday sale will provide the right incentive for people shopping
for seasonal items. Schedule your holiday campaigns effectively and
change them on time for the most effective holiday marketing.
About the Author:
Biana Babinsky is the online business expert who has helped many
business owners attract more web site customers, bring in more
online publicity and increase the bottom line. Visit
http://avocadoconsulting.com/free_newsletter.html to subscribe
to her newsletter full of marketing tips and ideas and join her
online business coaching program at http://www.MarketingSalad.com
RECIPE
Autumn Fruit Chutney
Ingredients:
900g plums
900g ripe tomatoes
900g cooking apples
225g chopped stoned dates
350g onions
850ml malt vinegar
350g brown sugar
175g sultanas
25g salt
25g mustard seed
25g celery seeds
1/2 teaspoon ground cloves
1/2 teaspoon ground ginger
1/4 teaspoon mace
Method:
Start off by preparing the fruit slice and
stone the plums straight into a very large saucepan or preserving
pan then skin and slice the tomatoes and add them to the plums.
Next quarter core and peel the apples chop
them quite small and add them to the pan then finally peel and chop
the onions small and pop them in too.
Now pour in the vinegar and bring it all up to
the boil.
Simmer (uncovered) until everything is soft
and pulpy this will take about 20 minutes.
After that add all the remaining ingredients
stir and boil gently for about 30 minutes stirring frequently or
until no free liquid remains.
Leave the chutney to cool and settle then pour
it into warm clean jars and label them when cold.
Makes approx. 3.6 kg
View more
Fall Recipes at Dot Com Women.
INGREDIENT SUBSTITUTIONS
Continued from last week...
Oil
1 cup melted butter, margarine or shortening can be substituted
for 1 cup oil. Note: Recipe results may vary. Texture and appearance
may be affected.
Onion
1/4 cup instant minced onion, flaked onionOR1 teaspoon onion
powder can be substituted for 1 cup (1 medium) chopped onion.
Poultry Seasoning
1/4 teaspoon ground thyme plus 3/4 teaspoon ground sage can be
substituted for 1 teaspoon poultry seasoning.
Pumpkin Pie Spice
1/2 teaspoon cinnamon plus 1/4 teaspoon ginger and 1/8 teaspoon
EACH nutmeg and cloves can be substituted for 1 teaspoon pumpkin pie
spice.
To be continued...
BATH & BEAUTY RECIPES
Homemade Hair Conditioner Recipes
Egg Conditioner
1 egg yolk
1/2 tsp olive oil
3/4 cup lukewarm water
Beat egg yolk until it is
thick and light colored. Slowly drizzle drops of oil into
egg, beating well. Slowly add and beat the water into the
egg mixture. Transfer mixture to a container. After
shampooing, massage all conditioner into hair and leave on
for a few minutes before thoroughly rinsing.
Protein Conditioner
Beat 1 egg white until foamy.
Add to 5 tbsps. plain natural yogurt. Apply to hair in small
sections at a time. Leave in for 15 minutes. Rinse.
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Soapmaking Business
Start a handcrafted soap and cosmetics business.
Make luxurious bath and body care products using natural
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