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I don??™t see
them very often nowadays, but most baby boomers remember
them. They were located on the main street of most towns and
in each city. They went by a variety of names, but they
always appealed to us for one reason on another. They may
have been known as the Ben Franklin Store, S.S.Kressge,
Woolworth??™s or just the drug store on the corner. They often
had doors that were large and hard to pull, or more often
the kind that revolved and one person at a time went in.
They were a
place where young children could buy a small turtle or a
gold fish for ten cents and carry it home in white small
cartons. Teens gathered to try on some neat sun glasses or
glance over the latest shades of lipsticks. Most trips ended
at the soda fountain over a cherry Coke or a hot fudge
sundae. The main idea was that so many items were sold for
such a small price and you could get a variety of things at
the Five and Dime.
Mothers would
come in and check over the yard goods and look through
Vogue, McCall??™s and other books with patterns. One area
displayed a variety of favorite magazines. It was a time
when we knew the store manager or owner, and we always said
hello and acted polite, because the store owner also knew
our Mom and Dad.
Often the
Five and Dime had a counter with stools and sometimes booths
where we could order fries, cheeseburger and a shake. They
also had a daily special, for working men who would frequent
the Five and Dime. Women in starched uniforms and aprons
would wait on the customers. Their hair was done up and
covered neatly with a hair net. The booths with the large
seats were big enough for three girls on one side and three
guys on the other, and a dark green or gray shade, and the
seats moved. A small juke box with favorite selections was
at each booth, which was the main reason we??™d opt for that
seating arrangement over the swivel stools at the counter,
or the heavy straight chairs at a table.
When the
Thanksgiving holiday came we knew where the decorations were
kept, as harvest scenes with pilgrims and turkeys and
pumpkins were placed in a central location for all to see.
Very often a large box for canned food donations was placed
for customers to remember those less fortunate, and people
back then always did.
We never saw
a Christmas decoration until the first week in December, and
we could hardly wait to see the toys and items that were so
popular that year. Usually there was a manger scene with a
bright star over it, and Mary, Joseph and the baby Jesus was
sat up as a welcome display. A real Christmas tree would be
covered with lights ten sizes larger than the ones we see
today, but that was popular back in the 50??™s. Some tinsel
and an angel on top would complete the d?©cor. The special
town tree would be located exactly where it grew, and that
might be anywhere along the main street, away from the
parking, but in view for all to see.
On a special
night the store might stay open a little later to invite
customers to shop a little longer. The smell of freshly made
pop corn, peanut brittle, hot chocolate and coffee would
remind us that the time of year for being extra good was
here. We??™d look at a special pair of skates or see a train
set with a whistle tooting, as it made stops along the
tracks, while in the background a record with Gene Autry
would play, as he sang ???Rudolph the Red Nose Reindeer???
In the late
60??™s land developers began to visualize a compact shopping
experience, where customers could go into a variety of
stores. And after parking their car, they could go from one
end of a mall to another, being able to purchase everything
from clothing, to bath and bedroom linens, with a maternity
shop, jewelry store and often a few small specialty shops.
By the mid 70??™s they were going up all over and the small
Five and Dime Stores were beginning to become a thing of the
past.
When we pass
through a town today, and I see a Five and Dime, or what
used to be one. I often ask my hubby to stop, because I know
there are so few left, and there is something nostalgic
about a visit back to the 50??™s where so much fun and great
buys could be found at these places.
???Honey, do
you want to go over to the mall and look around,??? my husband
will ask.
And I think
of how much we have lost to progress, while my mind goes
back to a simpler time and memories of a juke box playing
Mr. Blue, and all the great things found at the corner
Five and Dime. ?© Diane Dean White 2004
Diane is a
former newspaper reporter and freelance writer. Her work has
appeared in numerous magazines, books and publications. She
and her husband are the parents of three grown children and
two grand-gals. Diane is the author of the book Beach
Walks, a compilation of heartwarming short stories, and
a novel released in October 2004, Carolina in the
Morning. For more information you may visit Diane??™s
online home at
www.DianeDeanWhite.com or contact her at
thelamb212@aol.com |